Tips For Making A GREAT bts vIDEO
When it comes to filmmaking, making a behind-the-scenes video for your project can be a work of art and bring forth a new set of challenges as well. Whether you’re a production company or a freelance filmmaker, your BTS video can serve as a powerful tool to engage your audience, build anticipation for your projects, and showcase your expertise. In this blog post, we'll go into some valuable tips to help you get started in making your behind-the-scenes video.
Defining Your Objectives
Before you get too far ahead when starting to make your BTS video, it’s important to have a clear understanding of what your objectives are first.
Consider whether your BTS video is primarily intended for promotion. Determining your primary goal will guide your content creation and messaging. You might use your BTS video as an opportunity to tell a unique story that resonates with your audience while possibly highlighting the challenges, triumphs, or creative processes of the production.
Planning and Preparation
Detailed planning sets the stage for a successful BTS video. Create a rough storyboard that outlines the key moments and sequences you want to capture. Having this guide will help you organize your shots and also help you keep track of the narrative you are trying to tell.
Also be sure to check with the film crew and company to make sure you have access to all areas of the set you will be needing to get into. It is also a good idea to check with the cast and crew to make sure they are comfortable with being captured on the BTS video.
Assembling the Right Team
Behind every great BTS video is a team of skilled professionals. Try to work with an experienced cinematographer who understands the nuances of shooting on set and can capture visually stunning footage. High-quality audio is also important, so it might also help to have a dedicated sound technician who has the right microphones and recording gear to capture clear dialogue and ambient sound.
On-Set Etiquette
Maintaining professionalism on set is important for a smooth BTS video production. Blend into the background and avoid interrupting the main production. Try to operate your camera quietly to make sure you don't draw attention away from the film's shooting.
It also helps to remember that some of the most captivating BTS moments are unscripted. Be prepared to capture spontaneous interactions, reactions, and candid behind-the-scenes moments.
Content Creation
The main focus of a BTS video is in the content you capture. Record interviews with key crew members, including the director, producer, cinematographer, and actors. Ask open-ended questions that give insights into the project's development and the people behind it.
Collect plenty of b-roll footage to show the filmmaking process. This can include shots of equipment, set design, rehearsals, and action sequences. B-roll adds depth to your video and keeps the audience engaged.
Post-Production Excellence
Post-production is where you take your footage and turn it into a narrative. Carefully choose the best clips and organize them chronologically. Cut out unnecessary footage to maintain a concise and engaging story. Choose a soundtrack that complements the mood of your BTS video and add sound effects to immerse viewers in the behind-the-scenes atmosphere.
Engage Your Audience and Timing
Once your BTS video is ready, it's time to share it with the world. Take advantage of platforms like YouTube, Instagram, and Facebook to reach your target audience. Create teaser clips and snippets to hype up the anticipation of your project. Invite viewers to like, comment, and share your BTS video, and engage with comments to gain a sense of community and connection with your audience.
Try to coordinate the release of your BTS video around the release of your main project or the main project’s promotion. Releasing them around the same time with help both projects get more traction.
Making a behind the scenes video is an important section in the art of filmmaking that can offer insight into the details of your film production process. Whether you’re a production company or freelance filmmaker, it's an opportunity to not only showcase your technical expertise but also to tell a compelling story that resonates with your audience. By following these tips and making your BTS video with creativity and authenticity, you can forge a deeper connection with your viewers. So set out on your next project, grab a camera and a team, and capture the beauty of filmmaking!
