Getting your film into a festival
The process of making a film doesn’t always end with the completion of it. Marketing your film and getting your film distributed can be just as much of a long and strenuous process. These are the ins and outs of getting your film project through the festival circuit and putting its potential for success into a reality.
1. Start Early
Even before you start production, it's important that you develop a festival strategy. Identify which festivals you want to submit to based on your film's genre, style, and themes. Research submission deadlines and create a timeline that is realistic for post-production, marketing materials, and the submission process.
2. Craft your Submission Package
First impressions matter. Your submission package should include a high-quality trailer, captivating synopsis, director's statement, and a poster that reflects your film to its best ability. Make sure that all materials reflect the essence of your film and leave a good impression on festival programmers.
3. Understand the Festival Landscape
Not all festivals are created equal. While premiering at prestigious international festivals can elevate your film's profile, smaller regional festivals offer unique opportunities for recognition and to have your film stand out in different festival environments. It’s always good to submit to a mix of both to get exposure and build a diverse audience.
4. Leverage Film Freeway and Withoutabox
These online submission platforms simplify the submission process by giving access to submit your film to multiple different festivals in one application. Take advantage of these tools to keep up with what festivals you submit to and what deadlines you need to meet.
5. Network
Establishing connections within the industry is really important for your journey as a filmmaker in general but it is also great for getting your film seen. Attend industry events, film markets, and networking parties to meet your fellow filmmakers, festival organizers, and potential collaborators. Building a network at these events not only gives you a great chance at selection but it also gives you great opportunities to have new connections for your future projects.
6. Build a Strong Online Presence
A strong online presence is also really important. Create a professional website and interact with your audience through social media platforms. Festival programmers often check filmmakers' online profiles, so make sure your digital footprint is impressive and is consistent with your film's brand.
7. Festival Submission Fees and Budgeting
Participating in festivals can be expensive. It’s easy for submission fees, travel costs, and promotional materials to add up. Create a realistic budget that includes these costs, and pay attention to crowdfunding or sponsorship opportunities to help with any financial burdens.
8. Prepare for Rejection
Not every film gets accepted into every festival. Rejection is a natural part of the process, and learning how to handle it well is important. Use feedback to improve and better your approach for future submissions.
Getting into the film festival circuit can be daunting and tricky. By combining strategic planning, compelling storytelling, and effective networking, you can increase the chances of your film not only making it through the festival circuit but also leaving a lasting impact on audiences worldwide. Embrace the journey, celebrate the successes, learn from the setbacks, and let your film gain attention.
